Måndagsboost #15 Steve Jobs

Jag har haft Mac sedan 1986. Steve Jobs har varit en förebild och en idol sedan dess. Apple är ett företag som har förändrat världen och är för många en av de starkaste symbolerna för innovation. Apple kommer självklart att överleva och fortsätta växa även nu när Steve Jobs lämnat över vd-posten. Men det känns ändå inte alls likadant när han inte är vd. (Läs gärna också om teorin bakom varumärket Apple.)

Här är några citat av Steve Jobs

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

I want to put a ding in the universe.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He’d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.

It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

Steve Jobs uppsägningsbrev

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.


August  24, 2011

Publicerat av Erik Fors-Andrée

Entreprenör, talare, utforskare, tänkare, upplevelse-junkie. Grundare gomonday.se. Boredom hurts my brain. Vill du prata mer? Du hittar mig på bland annat LinkedIn eller så kan du hitta en tid i min lunchkalender.